Digital Marketing & Social Media Training

Course Overview:

Pertecnica Engineering offers a specialized training program: Digital Marketing & Social Media Training. This course is designed to equip participants with the essential skills and knowledge required to thrive in the digital marketing landscape and effectively leverage social media platforms for business growth. Participants will learn about digital marketing strategies, content creation, social media management, SEO, PPC advertising, email marketing, and analytics. This comprehensive course prepares participants for roles in digital marketing agencies, corporate marketing teams, and provides tools for self-employment opportunities in digital marketing consultancy.

Course Objectives:

  • Understand the fundamentals of digital marketing and social media.
  • Develop practical skills in creating digital marketing campaigns and managing social media platforms.
  • Learn about SEO techniques, PPC advertising, and email marketing strategies.
  • Gain expertise in using analytics to measure and optimize digital marketing performance.
  • Equip participants with the knowledge to start and manage their own digital marketing consultancy.

Course Syllabus:

Module 1: Introduction to Digital Marketing

  • Overview of digital marketing landscape
  • Evolution of digital marketing channels
  • Importance of digital marketing in business growth

Module 2: Digital Marketing Strategies

  • Developing digital marketing objectives and goals
  • Target audience identification and segmentation
  • Creating buyer personas
  • Crafting effective digital marketing strategies

Module 3: Content Marketing and Copywriting

  • Principles of content marketing
  • Content creation and distribution channels
  • Writing compelling copy for digital platforms
  • Content calendar planning and management

Module 4: Search Engine Optimization (SEO)

  • Understanding search engines and how they work
  • On-page and off-page SEO techniques
  • Keyword research and analysis
  • SEO tools and analytics

Module 5: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC advertising platforms (Google Ads, Facebook Ads)
  • Creating PPC campaigns
  • Keyword bidding strategies
  • Ad copywriting and optimization

Module 6: Social Media Marketing

  • Social media platforms overview (Facebook, Instagram, LinkedIn, Twitter, etc.)
  • Developing a social media strategy
  • Content planning and scheduling
  • Social media advertising and promotion

Module 7: Email Marketing

  • Building an email list and segmentation
  • Designing effective email campaigns
  • Automation and personalization in email marketing
  • Measuring email marketing performance

Module 8: Analytics and Performance Measurement

  • Introduction to digital marketing analytics
  • Key performance indicators (KPIs) for digital campaigns
  • Tools for tracking and analyzing digital marketing performance
  • Interpreting data and making data-driven decisions

Module 9: Conversion Rate Optimization (CRO)

  • Principles of conversion rate optimization
  • A/B testing and multivariate testing
  • Optimizing landing pages and sales funnels
  • Improving user experience (UX) for better conversions

Module 10: Social Media Management Tools

  • Overview of social media management tools (Hootsuite, Buffer, Sprout Social)
  • Content scheduling and publishing
  • Social media listening and engagement
  • Analytics and reporting features

Module 11: Digital Marketing Compliance and Ethics

  • Legal and ethical considerations in digital marketing
  • Privacy laws and data protection regulations
  • Best practices for responsible digital marketing

Module 12: Business Development and Entrepreneurship

  • Starting your own digital marketing consultancy
  • Business planning and market analysis
  • Marketing strategies for digital marketing services
  • Financial management and budgeting
  • Client relationship management and networking

Module 13: Practical Workshops and Real-World Projects

  • Hands-on training with digital marketing tools and platforms
  • Practical exercises in creating and optimizing digital campaigns
  • Real-world projects and case studies
  • Collaborative learning and peer reviews

Learning Outcomes:

Upon completing this course, participants will be able to:

  • Develop and implement comprehensive digital marketing strategies.
  • Manage social media platforms effectively for business growth.
  • Use SEO, PPC, and email marketing techniques to drive traffic and conversions.
  • Analyze digital marketing data to optimize campaign performance.
  • Start and manage a successful digital marketing consultancy.

Target Audience:

This course is ideal for marketing professionals, business owners, entrepreneurs, engineers, and individuals seeking to enhance their digital marketing skills and explore entrepreneurial opportunities in the digital marketing industry.

Course Duration:

The course spans over 16 weeks, combining theoretical lessons, practical hands-on exercises, and real-world projects.

Certification:

Participants will receive a Certification in Digital Marketing & Social Media Training upon successful completion of the course, validating their proficiency in digital marketing strategies, social media management, and analytics.

Enrollment:

Interested candidates can enroll in the Digital Marketing & Social Media Training course by visiting our website or contacting our admissions office.

Join Pertecnica Engineering and gain the expertise to excel in the digital marketing industry, preparing yourself for diverse career opportunities and entrepreneurial ventures in this fast-paced and dynamic field!